2009 Ford F-150 'Most Significant' of Detroit Motor Show

Detroit-Cairo-Dubai /
The editors of AutoWeek magazine have picked the 2009 Ford F-150 as the “Most Significant” vehicle of this year’s North American International Auto show at their annual Design Forum held recently in Detroit.

Editors of the automotive magazine said that based on the ample number of significant Ford vehicles at the show, the decision to select just one was “tough.”

The magazine reported that, “from the Explorer America, a unibody-constructed, friendlier sport/utility vehicle, to the Verve, the best-looking small car Ford has built for America in generations; the F-150 is Most Significant for what it means not only to the company but to the American ethic. The F-150 is Ford tough - and so was this decision among quite an impressive lineup of products Ford has on display."

“We’re very pleased that AutoWeek’s selected our new 2009 F-150 as this year’s most significant vehicle at the show,” says Patrick Schiavone, design director Ford Trucks. “It’s exciting to begin the launch of the new F-150 with media honors, and it further recognizes the work we put into understanding our customers and always delivering the best truck on the market.”

The new 2009 Ford F-150 offers the most capability, most “smart” features and most choice in the full-size pickup market. F-150 is new from the inside and out - from its segment-first features, tough new exterior, more spacious, flexible and refined interior and unparalleled choice of cab styles and trim levels - including a new Platinum series that redefines truck luxury.
The addition of Platinum brings Ford to 35 unique F-150 configurations.

F-150 expands its capability by adding more usable interior space to the SuperCrew model, a stronger, lighter frame - which provides improved horsepower and fuel economy - and more standard safety features than previous models.

The F-Series, America's best-selling truck line for 31 years, turns 60-years-old this year. Since its debut in 1948, Ford has built more than 33 million F-Series pickups. Today, Ford has more F-Series pickups on the road with 250,000 miles on them than anyone else in the truck business.

The Ford F-150 (model 2007) was also an eye-catcher at the Egyptian AutoMech Akhbar El Yom Motor Show (2007), where the new Egyptian Ford importer, Egyptian American Automotive (Fikry Group) had one, if not THE, largest stand at the motor-show. Surely the new Ford F-150 (2009) will also be the eye-catcher of the next AutoMech motor show 2008 in Cairo next June.
Pick-up trucks became very popular recently since consumers discovered they save more than app. 400.000 LE Egptian Pounds (app. 70.000 US $) when registering such cars as 'trucks' instead of 'private passenger car'.